Processes & Infrastructure
Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters by Linda J. Popky
mobi |eng | 2015-03-23 | Author:Linda J. Popky
FIGURE 7-3: Dynamic Market Leverage Model—Operations It’s sometimes hard to consider day-to-day operations and infrastructure as a strategic part of a marketing function, yet it is here that many well-intentioned ...
( Category:
Marketing & Sales
December 2,2017 )
mobi |eng | 2015-08-09 | Author:Dave Walters
Social Networks If an inbound call center is the optional place to take on behavioral marketing, then social networks are the other end of the spectrum: that is, you don't ...
( Category:
Marketing & Sales
December 2,2017 )
mobi |eng | 2009-07-01 | Author:Paul B. Brown & Carl Sewell [Brown, Paul B.]
Once you’ve hired someone … talk about what it takes to succeed in your company. Give examples of your company’s values and its “heroes.” Don’t be afraid to fire folks. ...
( Category:
Processes & Infrastructure
December 2,2017 )
mobi |eng | 2015-11-30 | Author:E. Brian Rose
CHAPTER 13 GOOGLE’S MAGIC WAND A while back, while Googling this or that, I noticed some websites would come up in the search results with a picture. It turned out ...
( Category:
Marketing & Sales
December 2,2017 )
mobi |eng | 2012-02-05 | Author:Stephanie Chandler [Chandler, Stephanie]
LinkedIn Basics LinkedIn is a business-focused network. The vast majority of users here are using LinkedIn for some kind of business networking purpose such as job hunting, marketing, or sales. ...
( Category:
Marketing & Sales
December 2,2017 )
mobi, pdf |eng | 2014-08-10 | Author:Jacob Morgan [Morgan, Jacob]
Figure 6.3 The Strength of Weak Ties Weak ties allow us to get access to people and information that we would otherwise not have access to. Chances are the people ...
( Category:
Processes & Infrastructure
December 2,2017 )
mobi, pdf |eng | 2015-01-28 | Author:Kathy Sierra
WARNING! Don’t expose them to examples of bad Think of the brain as an automated recording and mimicking device that learns from exposure, but–and this is the scary part–it typically ...
( Category:
Marketing & Sales
December 2,2017 )
epub, pdf |eng | 2011-07-11 | Author:Cooper, Robert G. [Cooper, Robert G.]
Purpose of Stage 1: Stage 1 is a relatively quick, internal scoping of the idea for the proposed project. This is not a detailed investigation, but a quick assessment to ...
( Category:
Marketing & Sales
December 2,2017 )
mobi |eng | 2009-05-25 | Author:Jay Abraham
But the deal gets even better: The radio station traded 45 of these Chrysler cars to a television transmitter manufacturer, in exchange for a half-million dollars’ worth of transmitter equipment, ...
( Category:
Processes & Infrastructure
December 2,2017 )
mobi |eng | 2012-07-30 | Author:Todd L. Pittinsky
Stunting Childhood Curiosity What our future leaders learn—or don’t learn—in graduate school is important, but we all learn lifelong lessons about how to feel and think about the “other” much ...
( Category:
Processes & Infrastructure
December 2,2017 )
mobi |eng | 2013-05-02 | Author:Rolf Jensen & Mika Aaltonen [Jensen, Rolf]
IF THE QUESTION IS MARKETING, THE ANSWER IS FAN MANAGEMENT In marketing, new ways of doing things come about gradually, as they should. Today is not like the popular TV ...
( Category:
Management & Leadership
December 2,2017 )
mobi, azw3 |eng | 2014-05-06 | Author:Josh Linkner
Keep it simple. Translate a concept into a simplified format. Go from “review the cross-functional data to ascertain the appropriate course of action” to “use the info to make smart ...
( Category:
Processes & Infrastructure
December 2,2017 )
mobi, pdf |eng | 2013-10-30 | Author:John W. Foreman [Foreman, John W.]
Don't Kid Yourself Folks who don't know how AI models work often experience some combination of awe and creepiness when hearing about how these models can predict the future. But ...
( Category:
Networking & Cloud Computing
December 2,2017 )
mobi |eng | 2016-01-18 | Author:Clayton M. Christensen
If you want to extend your business but not fundamentally change how you compete, you should buy a company with resources that will strengthen your firm. Fold those resources into ...
( Category:
Management & Leadership
December 2,2017 )
mobi, epub, pdf |eng | 2012-08-07 | Author:Paul Smith [Smith, Paul]
SUMMARY AND EXERCISES 1. There are a countless number of things to distract people from their work. Keeping them motivated and focused on their objectives requires inspirational leadership. The next ...
( Category:
Skills
December 2,2017 )
Categories
Popular ebooks
Atomic Habits: Tiny Changes, Remarkable Results by James Clear(8044)Bad Blood by John Carreyrou(6274)
Rich Dad Poor Dad by Robert T. Kiyosaki(6174)
Principles: Life and Work by Ray Dalio(5961)
Playing to Win_ How Strategy Really Works by A.G. Lafley & Roger L. Martin(5499)
Management Strategies for the Cloud Revolution: How Cloud Computing Is Transforming Business and Why You Can't Afford to Be Left Behind by Charles Babcock(4438)
The Confidence Code by Katty Kay(4037)
Thinking in Bets by Annie Duke(3996)
American Kingpin by Nick Bilton(3507)
Delivering Happiness by Tony Hsieh(3280)
Project Animal Farm: An Accidental Journey into the Secret World of Farming and the Truth About Our Food by Sonia Faruqi(3018)
The Power of Habit by Charles Duhigg(2966)
Brotopia by Emily Chang(2895)
Mastering Bitcoin: Programming the Open Blockchain by Andreas M. Antonopoulos(2891)
The Tyranny of Metrics by Jerry Z. Muller(2846)
I Live in the Future & Here's How It Works by Nick Bilton(2844)
The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar by Robert W. Bly(2793)
The Content Trap by Bharat Anand(2778)
Building a StoryBrand by Donald Miller(2754)
Applied Empathy by Michael Ventura(2749)
